Selecting the right WeChat Official Account for your sponsored ad campaign is crucial for maximizing your campaign’s effectiveness. Here’s a comprehensive guide to help you make the best choice:
| City | Recommended WeChat Account | Sample | Sponsor Ad Price |
| Vancouver | Vancouver Headline (TOP1) | BC Hydro https://mp.weixin.qq.com/s/G8FntHVKk9mJG5ND5L2TVA | headline: $2400/article/time – #8 $600/article/time |
| Van People | BMO https://mp.weixin.qq.com/s/ecSHxtrrVUkiHu2OOkVB9w | headline: $2400/article/time – #8 $600/article/time | |
| BC Bay | Canada Life https://mp.weixin.qq.com/s/7sYfomWKheKPdvt3oilXPQ | headline: $2400/article/time – #8 $600/article/time | |
| Toronto | 51.ca(TOP 1) | Scotiabank https://mp.weixin.qq.com/s/QAv6wFcDWITiQYhuA1R2vA | headline: $50000/article/time #2 post: $2400/article/time …#8 post: $1000/article/time |
| Super Life | TD Bank https://mp.weixin.qq.com/s/GiIi04rZj5U76tkMo9YHIw | headline: NOT for sell #2 post: $2400/article/time …#8 post: $1000/article/time | |
| Montreal | Mengchenghui(TOP1) | Marche Newon https://mp.weixin.qq.com/s/zr9LpA7sg8KTYd9gI_0oPg | headline: $1600/article/time |
- Above is a table listing recommended WeChat accounts in Vancouver, Toronto, and Montreal. Please note that the pricing for advertising and account management services may vary based on actual conditions and negotiations.The price above DOES NOT include the WeChat Sponsor Ad writing and layout fee.
- We, Metaverse Media, offer COMPLIMENTARY writing and layout services for clients who book a WeChat Campaign with us.
How to Track Leads from WeChat Sponsor Ads
Effectively tracking leads generated by WeChat sponsor ads is crucial for measuring campaign success and optimizing future efforts. The effectiveness of WeChat ads should not only be measured by the number of reads and interactions (likes, shares, collections), but also by tangible conversions. One effective method is to set up unique discount codes for your WeChat campaigns, which can help track the number of conversions directly attributed to your ads. However, the most effective way to track conversions is by adding UTM parameters to the Call to Action (CTA) section of your ads.
Use UTM Parameters (most effective)
In WeChat sponsored articles, QR codes are often used to guide users to take the next step, such as “Visit our website to book a reservation.” By adding UTM parameters to the QR code, you can effectively track user sources and behavior, thereby better measuring the effectiveness of your marketing campaigns. Here are the specific steps:
1. Define UTM Parameters
- Determine the parameters you want to track. Common UTM parameters include:
- utm_source: Identifies the source (e.g., WeChat account, ad platform).
- utm_medium: Identifies the type of medium (e.g., social media, advertisement).
- utm_campaign: Identifies the specific marketing campaign name.
- utm_content: Identifies the specific form of content (e.g., a particular ad copy or image).
- For example, if your campaign is a “Summer Sale,” you might set the parameters as follows:
utm_source=wechat&utm_medium=sponsored_post&utm_campaign=summer_sale&utm_content=reservation
2. Generate a URL with UTM Parameters
- Use an online tool (such as Google’s URL Builder) or manually add UTM parameters to your target URL. For example:
https://yourwebsite.com/book-a-reservation?utm_source=wechat&utm_medium=sponsored_post&utm_campaign=summer_sale&utm_content=reservation
3. Create a QR Code with UTM Parameters
- Use a QR code generator (such as Uniqode, Bitly, or Scanova) to convert the URL with UTM parameters into a QR code:
- Choose a QR Code Generator: Visit the website of a QR code generator.
- Enter the URL with UTM Parameters: Input or paste the complete URL into the generator.
- Generate the QR Code: Click the “Generate” or “Create” button to create the QR code.
- Download and Test: Download the generated QR code image and test it by scanning with your phone to ensure it correctly redirects to the target page with the UTM parameters.
4. Use the QR Code in Your WeChat Sponsored Article
Insert the generated QR code into the CTA (Call to Action) section of your article and provide clear guiding text, such as “Scan the QR code below to visit our website and book a reservation.”
How to Process WeChat Sponsor Ad with Metaverse Media?
- Initial Consultation and Agreement
Contact Metaverse Media: Reach out to Metaverse Media to discuss your campaign goals, target audience, and budget. This step is crucial to align your expectations with the services offered.
Sign the Agreement: Confirm the service scope, pricing, and terms. Sign the service agreement before starting the project. Payment schedules will be confirmed upon signing. - Content Planning and Submission
Define Your Objectives: Clearly outline what you aim to achieve with your WeChat campaign, such as increasing brand awareness, driving traffic, or generating leads.
Content Creation: Metaverse Media offers writing and layout services for your sponsored ad. However, these services are not included in the base price and will be quoted separately based on your specific requirements.
Submit Content for Approval: Provide Metaverse Media with the key points, images, and any other m aterials you want to feature in your ad. Metaverse Media will handle the writing and layout, ensuring the content aligns with WeChat’s advertising guidelines. - Ad Creation and Approval
Ad Creation: Metaverse Media will create the ad based on the content and materials you provided. This includes designing the visuals, writing the copy, and setting up the CTA (Call to Action) with UTM parameters for tracking conversions.
Client Review and Approval: Review the draft ad and provide feedback. Metaverse Media will make any necessary revisions. Final approval should be given 2-3 days before the scheduled publication date. - Publication and Distribution
Publish the Ad: Once approved, the ad will be published on the selected WeChat Official Account.
Share Across WeChat Groups: Metaverse Media will share the ad across 300+ local Chinese WeChat groups to maximize reach and engagement. - Monitoring and Reporting
Monitor Performance: Metaverse Media will track the ad’s performance using WeChat analytics tools. Key metrics include impressions, clicks, shares, and conversions.
Monthly Reports: Receive detailed monthly performance reports from Metaverse Media. These reports will include key metrics and suggestions for content or strategy adjustment