Description

Due to registrations from Alberta, the class has transitioned to an online format. The Zoom link has been dispatched. April class schedule will be released soon.

Through 6 structured courses, we delve into brand marketing cases across leading industries such as fashion, real estate, finance, and education. These cases serve as comprehensive guides to understanding brand IP, e-commerce strategies, and operational systems for platforms like WeChat, Little Red Book, and TikTok. Gain rapid proficiency in crafting customer acquisition matrices and mastering the logic and methods of new retail operations.

Victory Gu

Executive of 4A Advertising Agency, Top Luxury Brand Content Blogger “Midnight Expressions”, Exclusive Reviews for Montblanc, Bulgari, Rolex…

March 19(Tue) 18:30-19:30
Day 1 Brand Building Basics
Luxury brand business mode
How to create your own brand from scratch? How to write a qualified brand planning proposal?

Company Brand Annual Event Planning: Proposal, Process, Materials, Budget
Communication Focus Brand PR, Crisis Management

March 20(Wed) 18:30-19:30
Day 2 Video Shooting Strategy
What shooting skills must video bloggers master?
How to write video scripts? Detailed guide to real estate video shooting

Michael Zhou

CEO of a WeChat Mini Program with 40 million users in China  and TikTok Lecturer

March 21(Thus) 18:30-19:30
Day 3 TikTok E-commerce
Practical operation on product selection, procurement, content, storefront, complete disassembly of TikTok e-commerce process What does the legendary shelf refer to? How to shoot TikTok videos for higher conversion?

March 22(Fri) 18:30-19:30
Day 4 E-commerce Operation Method of setting up online stores
E-commerce operation basics: store drainage, increase in exposure, role of search keywords, UV value, conversion rate, single product GMV Master the secrets of cross-border e-commerce marketing

Haini Xiao

TOP 1 Lifestyle Shopping Platform in China Product Manager
Operates top WeChat matrix in Vancouver
Marketing Content Operation of Canadian local brands: Aspac, Concord Pacific, Hollyburn, VanDusen Botanical Garden, Art Vancovuer

March 23(Sat) 18:30-19:30
Day 5 WeChat Operation

Case study: 2024 WeChat content theme trend and matrix
Editing, Search SEO, Misconceptions and Techniques of WeChat content operation for real estate, finance, and e-commerce brands
WeChat Video Account Algorithm,
WeChat Media Buy,
Conversion rate calculation

March 24(Sun)
Day 6 Xiaohongshu (Little Red Book) Operation

Content strategy, Algorithm Analysis , SEO optimization strategy

Case study: Various drainage methods for real estate and e-commerce brands on Xiaohongshu
Strategic approach to connecting content-marketing-traffic-monetization business loop