Social media platforms are where people hang out and spend ever more time – and it’s where brands need to be. But here’s the catch. Social media is an individual’s space, that you’re not necessarily invited to. So you’ve got to figure out which space you’d like to be part of and how to put yourself there.
Get Paid Social right and the rewards are exceptional. Get it wrong and it can bite you on the backside, and then some. With Paid Social, striking the right balance is absolutely key.
Facebook is ranked as the most popular website in the world, generating billions of ‘likes’ daily.
Highly specific and granular Facebook and Instagram targeting means no one-size-fits-all approach for a Social advertising strategy – this will differ from client to client and from campaign to campaign. Whether your goal is in generating brand awareness, driving traffic, promoting an event, encouraging sign ups or boosting conversions .
LinkedIn offers 450 million users and over 3 million businesses the chance to connect, but what really sets it apart from other social media platforms is its audience. If your core target market is educated professionals with work experience, LinkedIn might just be your best bet.
Depending on your business and marketing goals, LinkedIn might be just the right channel to help your business attract customers and grow. Are you trying to reach a professional audience? Check in with us today!
